WORK
Trojan
Condom Comebacks
Refusing to use a condom is a form of intimate partner violence. Knowing what to say when your partner doesn’t want to use protection can be difficult. But it shouldn’t be. #CondomComebacks by Trojan is changing the way we talk about safe sex because some things shouldn’t be hard.
Tom Ford Perfume
It's Your Legacy
Body Copy: Peaches and giggling under the sandalwood trees. Not a care in the world. Now Our youth lives only in our memories. awakened by the scent of you.
Bitter Peach by Tom Ford
It's your legacy
Breath stained with cherry liquor she danced as if the wind was leading. An almond flower ready to bloom in the late winter sun. I was lost but I was free.
Lost Cherry by Tom Ford
It's Your Legacy
Body Copy: I long for the day that coffee just smells like coffee. For vanilla to be pure and simple again. When I can enjoy the ethereal floral fragrance of the frangipanis, I'll know I'm over you.
VANILLE FATALE by Tom Ford
It's Your Legacy
They say there is no love like your first. I promise you that’s true, I won’t let there be.
The scent of a bloomed rose will always be yours. Pure fresh beauty until the petals fall. Leaving only thorns that prick with the sharpness of burning hot peppers.
Rose Prick by Tom Ford
It’s Your Legacy
Copywriter- Michelle Gold
Art Director - Camilla Atallah
Whoop
It's Your Future
Sometimes we need insights to soothe our anxiety and doubts about the unknown. While whoop can’t predict your love life or your job promotions, it can accurately predict how your body will feel. Whoop monitors your; respiratory rate, blood oxygen level, resting heart rate, heart rate variability and skin temperature… 24/7. Then scores your daily strain, recovery and sleep quality to give you the knowledge of your health.
Whoop, it’s your future.
Digital
Social Copy - You may rely on Whoop to monitor your respiratory rate, blood oxygen level, resting heart rate, heart rate variability and skin temperature 24/7 to make sure your health stays on the 8 ball.
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Social Copy - Rain or shine Whoop monitors your respiratory rate, blood oxygen level, resting heart rate, heart rate variability and skin temperature in order to accurately forecast your health. So that you can be prepared for your future.
Copywriter- Michelle Gold & Zach Goldman
Art Director - Camilla Atallah
DoorDash
DashThat
In a world where people want things now. Where they don't want to leave their couch. Where they want what they see on screen, now. DoorDash and Hulu have teamed up to make that happen. That steaming plate of pasta you’re watching Don Corleone eat. Tap while watching and it’ll be delivered to your door. Food, everyday items, clothes and more. We’ve turned your favorite movies and tv shows into a catalog. Get stadium food with football games, chocolates with Forrest Gump, wine and nail polish with the Bachelorette, all delivered from neighborhood restaurants and shops. Everything with a DoorDash D is up for grabs.
Get what's on screen without missing a scene only with DoorDash DashPass.
Out of Home
Print
Copywriter- Michelle Gold
Art Director - Max Livingston
Reddit
Be Who You Are
Reddit is the place where you can be you. With its endless amounts of communities, you can follow your interests no matter how niche and be your true and authentic self. On Reddit, it doesn’t matter that the world knows you for your lightning bolt scar, because here we know you for your passions.
Reddit. Be who you are
Legally Drag Racing | :30
Scene opens on the “Legally Blonde” pool shot, then the current-day Reese Witherspoon in her own pool but in the same position is transposed over it. Reese is scrolling through her phone, transfixed.
A pool boy walks to the edge of the pool and makes a shockingly excited face at her.
POOL BOY: Are you Elle Woods ?
REESE WITHERSPOON: Yeah that was me!
POOL BOY: Oh wow that's crazy. What are you doing? Reading up on law?
REESE WITHERSPOON: No, This is so much better than that!
Close-up of the poolboy’s eyes going big.
Reese Witherspoon flips around her phone, showing the boy her screen. She’s looking at r/dragracing. One of her posts has 2,000 gold coins.
POOL BOY: You race cars too?
REESE WITHERSPOON: What? like it’s hard.
Slow motion clip of Reese in an all-pink racing suit getting out of the car and walking away. The art card (white background, Reddit logo, “Be who you are”) comes on halfway through the ending voiceover.
V.O: Be who you are on Reddit… even if no one expects it.
Wizard in the kitchen | :30
A group of young men walk into a cafe, then see something that makes them stop in their tracks. They start laughing to each other and jostling one another with their elbows. Smirking, one man walks up to a table.
MAN: Harry Potter?
DANIEL RADCLIFFE: I used to be, I go by Daniel these days.
Man imitates swishing a wand, towards Daniel Radcliffe's Computer.
DANIEL RADCLIFFE: The only concoctions I mix these days are for my sourdough starter
The man’s friends snicker. Daniel Radcliffe excitedly sets down his cup and turns his laptop around. On his screen is a sourdough recipe on r/Baking.
DANIEL RADCLIFFE: I actually just read this fantastic tip for sourdough. Using all bread flour. Who
would have thought!
The man’s smirk fades as Daniel Radcliffe continues talking about about the intricacies of bread-making. Daniel Radcliffe’s voice fades out as the voiceover plays.
The end card
V.O.: Be who you are… even if no one expects it
Iron Man, green thumb | :30
Robert Downey Jr. waits at a crosswalk, looking at his phone. A man behind him stares at him in amazement and then looks over his shoulder into his phone. Robert turns around.
MAN: Iron Man?
Robert raises an eyebrow with a slight smile.
RDJ: Yeah, that’s me.
The man starts smiling ear to ear.
MAN: You looking at some cool tech stuff, a new suit maybe? I bet you’re headed to the Avengers
headquarters right now, haha!
RDJ: Even better actually Seeds, dude. Seeds the heirloom tomatoes in my garden are going to be
CRAZY this year.
The man scratches his forehead. Robert shows his phone; he’s on r/gardening.
RDJ: u/greenthumb73 said the best seeds are from Italy,
The man looks confused.
“Be who you are” appears on screen as crossing signal turns on and Robert crosses the road and enters the nursery.
Text remains on screen, background fades to white
End card (white background, Reddit logo, “Be who you are”) comes on halfway through the ending voiceover.
V.O.: Be who you are on Reddit… even if no one expects it.
Aro Choe, Michelle Gold, Kashika Gursahani
Moleskine
Mark Your Progress
Voice over reading the diary entry.
Open POV of comedian writing in journal
Background of journal fades
Journal entry overlaid on top of action
V.O: January 3,
Trying to be a comedian is a lot harder than I thought it would be. I did my first set
today, who knew people actually throw tomatoes.
Audience: Boooooooo
Scene Fades
Journal entry is being written on the screen
Comedian on stage looking nervously around at people laughing
V.O : July 20,
No one booed me, I think they are actually starting to like me.
Scene Fades
Journal entries flipped through showing the dates
POV of writing in journal
V.O: December 31,
I can't believe I was the chief heart surgeon at Mass Gen only 12 months ago and now I
have my own comedy special.
From behind closes Moleskine
Stands up and walks onto stage to cheering
Endcard
Moleskine
Mark your progress
